Bridging Organization Design and Performance: Five Ways to Activate a Global Operation Model

Chapter 5Innovation and Execution Networks

In the previous chapter we focused on the vertical organization and how to ensure that each layer of the organization provides unique value. In addition, we saw that thoughtful design of the vertical architecture creates a clear structural frame for roles to connect across boundaries and the effective placement of functional support to the business units and markets. The complement to the vertical organization is the horizontal organization—how we design the intersections of customers, brands, products, emerging markets, and critical functional knowledge. It is at these junctures where the multidimensional, ...