Chapter 7
Retaining Quality Gen Xers
Robin:
Remember in Chapter 3 when I described the background of a Gen Xer and concluded that we learned very early to be independent and fend for ourselves in order to survive? Survival is all about “me.” So when you want to keep your Gen Xers, you will need to be sure everything about your organization—from culture to benefits to policies—answers this question: “What’s in it for me?”
From our research, there are five key areas—all of equal importance—that you should focus on in order to help retain your Gen Xers:
1. Company culture.
2. Management styles.
3. Work environment.
4. Career development.
5. Work-life balance.
Myth #5: Younger generations are not loyal
Gen Xers and Gen Ys feel it is a two-way street. ...
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