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Bridging the Soft Skills Gap: How to Teach the Missing Basics to Todays Young Talent by Bruce Tulgan

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Chapter 3 Unlocking the Power of Soft Skills

So many business leaders and managers at all levels fall for the myth that soft skills are a “nice to have” rather than a “must have”—simply a luxury they cannot afford to prioritize. That is a huge mistake.

Hard skills are easier to define and measure, yes. Hard skills are critical and they deserve lots of attention, but don't let anybody fool you: Soft skills are every bit as important. For the vast majority of your workforce, soft skills are the key to your success in the workplace and competitive differentiation in the marketplace. Soft skills are the source of a huge amount of power that is always right there hiding in plain sight—a tremendous reservoir of often untapped value—a secret weapon ...

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