Preface
Much has been written about the role of values in business. There is, however, a real gap between the writings of business thinkers and pundits and what executives actually have the capability to do. Collectively, we have worked with organizations on values issues for more than 50 years, helping executives build the capability to understand and act on their values. Given the realities of the business world in the twenty-first century, we believe it is time for one more book—one that goes beyond platitudes and acknowledges how difficult it is to know and act on one’s values consistently. Values are the wellspring—the foundation—of building a great company.
Business today is inarguably global. There are clashes of values and culture that ...
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