CHAPTER 4
Do Values Right or Don’t Do Them at All
Just to throw down the gauntlet, we believe that most businesses are subject to something we call:
The Performance ChallengeMost organizations underperform because they don’t understand how values work. The challenge for organizations is to do values right or don’t do them at all.
To better understand this challenge, we discuss three issues: some common mistakes about values, the power of connecting values to the business model, and values through conversation.
Some Common Mistakes about Values
It is important to do values right for a simple reason: once you have framed a business model in terms of purpose and values, and once you have asked employees and other stakeholders to support those values, ...
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