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Bridging the Values Gap by Ellen R. Auster, R. Edward Freeman

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CHAPTER 8

Aspirational Values: Our Hopes and Dreams

American historian, poet, and novelist Carl Sandburg wrote, “Nothing happens unless first a dream.”1 How do we articulate a dream for an organization? One powerful way is through aspirations that capture who we are and what we stand for and why. Usually, to figure out what that dream might be we need to collectively ask, Why do we exist? In this chapter we explore the aspirational aspects of values through conversation that help us bring our organizational dreams to life.

The Role of Aspirations in Values through Conversation

Aspirations are discussed in many organizations but often take the form of a vision statement that focuses primarily on market and competitive positioning. These types ...

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