CHAPTER 9

Getting Started

In this final chapter, we point the way forward by offering some suggestions for how your company can be authentic, bring values conversations to life, and bridge the values gap. First, however, let us recap what we have discussed so far.

Our Main Argument

Many businesses experience a values gap. This gap is a result of several factors. Business as an institution is experiencing very low levels of trust from the public. This is due to a number of well-publicized scandals as well as the dominant belief that business is concerned only with money and profits. Even when executives want to live by a set of values, it is not easy. We do not always know what our values are, and sometimes they can conflict. Personal values can ...

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