Introduction
One of the biggest reasons for projects failing is because they end up detached from the real world and tangible business needs. There are many reasons why this happens but the ultimate outcome is always customer dissatisfaction and the only variable is the degree of customer unhappiness. A big selling point for agile is that this just cannot happen. The whole agile ethos is built on collaboration and involvement. The business team is involved in every step and every important decision along the way.
Many frameworks treat maintaining this type of business buy-in and involvement as an important objective but with agile it’s a non-negotiable ...
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