It is reasonable for employers to wish to know why you have approached them with your application. Anyway, you have told them a lot about yourself, through your application, so why shouldn’t you receive some valuable information too? In reality, you may be making multiple applications, especially if you are really keen on a change of job or career, if you have just completed your education/professional training or if the job market is very tough. Even so, every employer wants to feel that they have been chosen and specially selected by you. They know that you are shopping around, but you still need those convincing arguments and that winning ...

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