‘The person who knows how will always have a job. The person who knows why will always be his boss.’

Diane Ravitch, quoted in Quotable Business, by Louis E. Boone

It is now important in writing the Business Plan to return to some of the internal dimensions of the business. And in particular, the people to run it. A business is made up of people so how do we organise and manage this important element? And, importantly, how do we highlight this in the Business Plan?

You are the boss

When we are seeking lenders/investors, three questions arise in their minds:

  1. Is there a market?
  2. Does the business have the products/services to win?
  3. Does the business ...

Get Brilliant Business Plan now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.