A good plan, violently executed now, is better than a perfect plan next week.’

George S. Patton US general (1885–1945)

You are driving along a motorway and you know you need to exit at Junction 12. After a few minutes you see the sign for your junction, and you turn off. After a short distance what do you see on the left-hand side of the road? A sign? What does the sign say?

It has the number of the road you are now driving along. Why? It is there to reassure you that you are on the right road. That at the last junction you took the right road. And that same reassurance is one of the things your Business Plan gives you once the business is ...

Get Brilliant Business Plan now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.