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Brilliant Business Plan
book

Brilliant Business Plan

by Dr. Kevan Williams
July 2012
Beginner
240 pages
3h 52m
English
Pearson Education Limited
Content preview from Brilliant Business Plan
chapter

‘Knowledge is power.’

Attributed to Sir Francis Bacon, English author, courtier and philosopher (1561–1626), Ferdowsi (940–1020) and others

Of one thing we can be certain; when our business becomes successful, other people will take note. And once they have taken note then they will want a piece of what we have. Obviously if we are successful we have that most important thing we seek in our Business Plan, a source of competitive advantage. But the very best we can have is a source of ‘sustainable’ competitive advantage, i.e. something that our competitors cannot take away even if they want to. In our business planning it is therefore important ...

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Publisher Resources

ISBN: 9780273742548