Clunk, click, every trip

You know there are certain things you’re supposed to do before you set off on a long trip in the car? Things that only a few of us every really get round to doing. Most of us these days remember to put our seatbelt on, but do we check the oil, check the water, pack an emergency triangle, and more importantly, an emergency sandwich in case we’re marooned at the side of the road with only the sticky remains of a pack of Werther’s Originals for sustenance?

Exactly: no, we don’t. But we all know that we should. And one day, we all know that something bad will happen and we’ll come a cropper because we haven’t. We’ll wish to high heaven that we’d ...

Get Brilliant Business Writing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.