The Battle of Jargon
Avoid language that your reader won’t understand, or which will switch them off.
When I go in to talk to people about their business writing, and ask what’s wrong with the way they do it in their organisation, the first answer is usually ‘it’s full of jargon’. And as people say it they tend to sigh, the stress starts to tell in their voice and their body gets all tense. It’s clear that jargon is something that winds a lot of us up.
Yet clearly a lot of us use it. Why, if we profess to abhor it? Well, first, I think we ...
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