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Brilliant Business Writing, 2nd Edition by Neil Taylor

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More sound advice

Writing. Really. Short.

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Use constraints to make your writing more unusual.

OK, we’ve already decided that stories are officially a Good Thing in writing. But of course, we don’t always have the luxury of the space to let a tale unfurl, characters to develop or lessons to be learned. More and more I’m working with clients who have to write things in ridiculously small spaces; I don’t just mean word limits – I mean things with character limits.

Like what? Well, think of things like the tickertapes at the top of websites, or the text that scrolls ...

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