I wrote most of this book a couple of years ago (though luckily Doctor Who’s still on the telly, and Belle & Sebastian are still making records, so I don’t have to go through changing all the cultural references to sound up-to-date). But since I did, one thing about business writing has, if not transformed, then exploded even further. And that’s writing for digital media.

Now, writing for websites and e-mail has been going on for a good decade. But there’s loads of what we write now that our readers never, ever, see on a bit of paper. Heck, they might not even get to see it on a very big screen; because these days we’re reading many of our ...

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