Book description
If youve ever struggled to craft a persuasive message that really hits the spot youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Table of contents
- Cover
- copywriting (1/2)
- copywriting (2/2)
- Contents
- About the author
- Acknowledgements
- How to use this book
- Preface (1/2)
- Preface (2/2)
- PART 1 Background
- PART 2 Method
-
PART 3 Interviews
- How brilliant copywriters write their copy (1/10)
- How brilliant copywriters write their copy (2/10)
- How brilliant copywriters write their copy (3/10)
- How brilliant copywriters write their copy (4/10)
- How brilliant copywriters write their copy (5/10)
- How brilliant copywriters write their copy (6/10)
- How brilliant copywriters write their copy (7/10)
- How brilliant copywriters write their copy (8/10)
- How brilliant copywriters write their copy (9/10)
- How brilliant copywriters write their copy (10/10)
- Bibliography and further reading
Product information
- Title: Brilliant Copywriting
- Author(s):
- Release date: January 2010
- Publisher(s): Pearson Business
- ISBN: 9780273727354
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