
42 brilliant Cover L etters
G What role is it that you are looking for?
G What are you offering them?
G Why should they care?!
Finding your ‘hook’
Ideally you should be able to conjure up some kind of excuse (I prefer the
sales term, a ‘hook’) to explain why you are particularly interested in them
and their organisation.
G Maybe there has been a recent piece about the organisation in the
press.
G Perhaps you have heard the company has just won a major new
contract.
G Maybe you’ve heard they are relocating or moving to larger
premises.
G Possibly they’re launching a new product or service.
G Perhaps they have just released their annual accounts and reports. ...