Brilliant Cover Letters

By carefully mirroring the recruiter’s own use of language, you will defi-

nitely score points.

Back up your statements with examples

The advert says that they’re looking for a candidate with:

. . . a minimum of five years’ experience and a proven track record of business

development . . .

In Joe’s case he’s already managed to slip ‘track record’ into his first

paragraph but, rather than repeating ‘proven track record’, he’s

changed it to ‘successful track record’. He’s also covered ‘a minimum of

five years’ experience’ in his first paragraph: ‘my extensive experience’ and

‘vital experience’. He’s achieved all this whilst most candidates would

still