Index 213
capturing attention 41–4, 71, 72,
116–17
what you have to offer 45, 117–18
see also recipient; speculative letter
punctuation 33–4
readability 20–1, 23, 201
CVs 181
recipient/reader 5
address of 9
of advert-response letter 71, 72
capturing attention of 41–3, 71, 72,
116–17, 201
mode of address 9–10
referring to CV 46–7
of speculative letter 41–3
questions in mind of 43–4
types of 5
using ‘Dear’ 9–10
recruitment agencies/consultants 191
referees 186
on CV 141, 180
references 140–5
example letters 143–5
from current employer 141–2, 144
from previous employer 141
personal reference 142–3, 145
requesting permission 140, 141, 186
rejecting an offer 155–7
example letter 157
positive impression 155, 156
reasons for 155
rejection, handling 158–61, 162
follow-up letter 158, 159–61, 162
example 161
maintaining relationship 158–9
obtaining feedback 159–60
positive attitude 159–60
researching organisation 69–70
demonstrating knowledge 76–7
questions to ask 69–70
resignation
counter-offers 148, 156
exit interviews 148
maintaining contacts 148
resignation letters 146–9
avoiding negativity 146–7, 162
example 149
notice periods 147
reason for leaving 146
salary, stating
current or expected 81–3, 119
using abbreviations 26
see also offer
signature 11–12, 122
email 108
ink colour 11
security concerns 11
signing off
advert-response letters 82
cover letter 10–11
speculative letter 49–52
social networking sites 192
speculative letters 37–64
central section 45–9
examples 53, 55–64
follow-up letters 125
goal of 45
identifying targets 40–1
opening paragraph 41–4
referring reader to CV 46–7
signing off 49–52
specifying achievements 45–6
website templates 54
spelling errors 27–31, 121, 202
American spelling 30–1
on application forms 187, 188
CVs 181
spreadsheet for tracking
applications 127
stapling letter 21
structure of letter 5–13, 120, 201
style of writing 23–7
avoiding repetition 25
technical terms 25
targeted/tailored
advert-response letters 66–7
cover letters 35, 121–2, 202
CVs 181
teaching: letters of application 98–9
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