Book description
Keep them coming back for more
Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. It’s for anyone involved in any organisation – whether you run your own business, manage people or you are a customer facing employee. It doesn’t matter what your budget is, you’ll find lots of simple changes you can implement right now to build a highly successful customer service strategy.
BRILLIANT OUTCOMES
Identify your customers real needs and how best to meet them
Build trust and long term loyalty with your customers to stay ahead of the competition
Make sure you are remembered and recommended
..
Table of contents
- Cover
- Title Page
- Table of Contents
- Dedication
- About the author
- Acknowledgements
- Introduction
- 1 Customers have changed
- 2 The cornerstones of brilliant customer service
- 3 Make ‘virtual’ service brilliant customer service
- 4 Use the ‘emotional scale’ to create loyalty and trust
- 5 Read between the lines – silence is never golden!
- 6 How to handle any complaint
- 7 How to say ‘no’ and still keep the customer
- 8 How to offer more
- 9 Seven ways to ‘wow’ your customers
- Conclusion
- Index
- Imprint
Product information
- Title: Brilliant Customer Service
- Author(s):
- Release date: January 2011
- Publisher(s): Pearson Education Limited
- ISBN: 9780273738077
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