Selling more and up-selling to customers when they are in a good-feeling place works for both you and the customer as long as it is done with integrity. We get more business and they get more value from the products and services they like, from businesses they trust. It’s very important that we adhere to all the principles we’ve looked at so far in this book, and always be aware of customers’ needs. There is a certain attitude, almost a stigma, attached to selling more to our current clients. It can feel a bit seedy or underhand, or perhaps we worry about spoiling the relationship by asking for more. This is the first mindset we need to change: ...
Get Brilliant Customer Service now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
