Everything in this book has been about giving the customer ‘wow’ experiences. In this chapter we bring them all together under a more generic banner. If you were to adopt any of the seven wows, you would be offering the customer something special and brilliant. There are ways to wow that might not suit you or your business but there will be at least one that will resonate and, of course, they do overlap and feed into each other. The examples are my own and demonstrate how you can have amazing positive experiences as a customer in different ways. Also, there could be more than seven ways to wow your customers, and if you have another one or ...
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