Email is not the only way

The most important thing in communication is to hear what isn’t being said.

Peter Drucker

Email has some inherent strengths and weaknesses, some of which have existed since its invention in the early 1970s. Unfortunately, as is born witness by some of the more prominent email media disasters, email’s strengths can also become its weaknesses. This chapter covers:

  • a brief history of email and its evolution as a channel of communications
  • the importance of remembering that email is only one of many choices of communications media available to you
  • how to work out which communications channel to use and when.

In order to capitalise on email’s ...

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