Brilliant Email

Be daring, be first, be different, be just.

Anita Roddick

Speed and the number of people who can be quickly reached is email’s greatest advantage. But what if you email information to the wrong person or type something in haste you regret? This might mean a breach of confidentiality, sensitive data being leaked, the wrong decision or a lost client. It is very important to recognise when the strength of email may also be its biggest weakness. Appreciating all the attributes of email makes it much easier to choose how to use email to maximum advantage and be more productive. This chapter covers:

• email’s strengths and how these can also be ...