Brilliant Email

I can feel the twinkle of his eyes in his handshake.

Helen Keller

Why people start an email with no greeting is one of the unsolved mysteries of the internet age. The greeting is the opening handshake of email dialogue. You would never pick up the phone without saying something like ‘Hello, this is XXX how are you?’ What you say or do not say immediately sets the tone and lays the foundation for the working relationship and probability of doing further business together.

Invite people to read your email

This chapter covers the third and often overlooked component of your brilliant email dress code, the opening greeting. The way you ‘invite’ ...