CHAPTER 13
Managing
clients
Y
our client is hot for you. They want your stuff. You want
to give it to them. Should be simple, right? Alas, you and
your client are very different people. Your perceptions
vary, you have different frames of references, and one of you is
just a bit weird. Because we’re all different, it’s essential that you
understand your client’s expectations and manage those expec-
tations. Rather than let a project ...
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