86 brilliant freelancer
Choose your networking groups
Networking groups abound. Unless you’re in a small village, far
from towns and cities, there should be networking groups near
you. Try a few different types to discover what you enjoy and
what you ﬁnd useful. You may prefer:
Niche networking with a speciﬁc kind of business – where
do your clients meet?
General business networking – meeting anyone and
Peer networking – getting to know professionals like you.
Freelance networking – meeting other freelancers in all
kinds of professions and industries.
Relaxed networking – casual, evening meet-ups in pubs as
opposed to more formal daytime events.
Create your own group
If you want a networking group that doesn’t exist, create it! I
wanted to meet more writers, so I created WriteClub – a group
speciﬁcally for writers that now meets in two cities.
Thanks to the web, and websites like Twitter, WordPress, Google
Groups, Facebook and Meetup, it’s very easy to create a
others this approach is anathema – it’s the very worst kind of
interaction, reducing the potential of human cooperation to a
kind of corporate prostitution. So unless your hero is Gordon
Gekko, be a patient, friendly, inquisitive networker and let the
beneﬁt of networking build gradually, forgetting the potential
rewards as you make new friends.
Networking: the power of people 87
Networking is a process rather than an event.
Networking can happen anywhere – so get used to looking for
opportunities in all kinds of clubs and groups.
Don’t go to networking events to sell – go to learn and make
It’s normal to be nervous about networking, but with a bit of
practice you’ll soon enjoy it.
Find local networking opportunities or start a new group.