Brilliant Influence

Brilliant Influence

by Mike Clayton
Released November 2010
Publisher(s): Pearson Education Limited
ISBN: 9780273740551

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

- Use body language and appearance to establish instant rapport.

- Select words to gain lasting trust and respect.

- Understand how people make decisions so you get a ‘yes’, every time.

- Know how to apply a ‘win-win’ negotiation approach, so you never lose.

The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

Table of contents

  1. Cover
  2. Brilliant Influence (1/2)
  3. Brilliant Influence (2/2)
  4. Contents
  5. About the author
  6. Acknowledgements
  7. Introduction
  8. Part 1 Fundamentals
    1. Use your common sense: the basics of influence (1/3)
    2. Use your common sense: the basics of influence (2/3)
    3. Use your common sense: the basics of influence (3/3)
    4. Appearance matters: how to look influential (1/7)
    5. Appearance matters: how to look influential (2/7)
    6. Appearance matters: how to look influential (3/7)
    7. Appearance matters: how to look influential (4/7)
    8. Appearance matters: how to look influential (5/7)
    9. Appearance matters: how to look influential (6/7)
    10. Appearance matters: how to look influential (7/7)
    11. Decisions: how we make them and how we influence them (1/4)
    12. Decisions: how we make them and how we influence them (2/4)
    13. Decisions: how we make them and how we influence them (3/4)
    14. Decisions: how we make them and how we influence them (4/4)
    15. Understand the psychology of influence (1/4)
    16. Understand the psychology of influence (2/4)
    17. Understand the psychology of influence (3/4)
    18. Understand the psychology of influence (4/4)
  9. Part 2 Your message
    1. The importance of what you say (1/4)
    2. The importance of what you say (2/4)
    3. The importance of what you say (3/4)
    4. The importance of what you say (4/4)
    5. The power of how you say it (1/6)
    6. The power of how you say it (2/6)
    7. The power of how you say it (3/6)
    8. The power of how you say it (4/6)
    9. The power of how you say it (5/6)
    10. The power of how you say it (6/6)
  10. Part 3 Strategies
    1. Focus on the question: “What’s in it for me?” (1/3)
    2. Focus on the question: “What’s in it for me?” (2/3)
    3. Focus on the question: “What’s in it for me?” (3/3)
    4. How to negotiate to share benefits (1/4)
    5. How to negotiate to share benefits (2/4)
    6. How to negotiate to share benefits (3/4)
    7. How to negotiate to share benefits (4/4)
    8. How to network to help people help you (1/2)
    9. How to network to help people help you (2/2)
    10. The six top influencing techniques (1/3)
    11. The six top influencing techniques (2/3)
    12. The six top influencing techniques (3/3)
  11. Conclusion
  12. Glossary
  13. Learn more
  14. Index (1/2)
  15. Index (2/2)

Product information

  • Title: Brilliant Influence
  • Author(s): Mike Clayton
  • Release date: November 2010
  • Publisher(s): Pearson Education Limited
  • ISBN: 9780273740551