Introduction
Influence is one of the most powerful skills around. It allows us
instantly to earn the trust and respect of others, and lead and
manage teams, individuals and situations with power, confi-
dence and success. Most crucially, it enables us to make things
happen in all aspects of our lives. The positive effects of influ-
ence are far-reaching yet no one ever teaches us how to develop
this essential life and work skill.
Brilliant Influence has been written to change all this. I have spent
the past 20 years analysing the behaviour of skilled communi-
cators and influencers in commercial, political and voluntary
arenas. ...
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