CHAPTER 2
Appearance
matters:
how to look
influential
L
ike it or not, we all influence each other by just being who
we are. First impressions are a powerful start to this process,
so we will start this chapter with why this is true and how
to manage your first impression. You will also learn about three
other powerful principles:
the “I’m-gorgeous-fly-me” principle
the “your-doctor-would-tell-you-to” principle
the “let-me-introduce-you-to-my-friend” ...
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