The business of branding really deserves a book to itself. So this is just a quick overview of what a brand is and how it works. A brand is a piece of magic, a bit of ‘now-you-see-it-now-you-don’t’ alchemy. It is not formulaic or the stuff of textbooks.
Making brands is the most exciting aspect of marketing.
Because making great brands is about building great businesses.
What is branding, what is a brand?
- Branding is the process of creating a personality for a product or service using a consistency of design and description, giving the product a distinctive feel, look and competitive position.
- A brand is something the consumer feels emotionally ...
Get Brilliant Marketing, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
