1. What are the three things you could improve?The quest to improve must be endless. Constantly ask what needs fixing, what needs improving, what you can afford and what you can’t afford not to change.
  2. How do you measure up?Put yourself in a ‘critical’ customer’s place and compare yourself with your competitors – the people most likely to take business from you. Are you making the most of your strengths?
  3. What’s your current business like?How are sales, repeat sales and conquest sales? What’s the mood amongst your customers? How can you work with this and make your offering more relevant for now?
  4. What do your stakeholders think?Your suppliers, ...

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