This is not so much an executive summary as a statement of those things marketers have to ensure happens in their heads and in their actions when they embark on a marketing campaign. I rather suppose Moses, had he lived today, would have brought down laminates rather than tablets of stone from Mount Sinai, or even a PowerPoint presentation. We’re going to settle for paper.
The five things that matter most are:
- The customer or consumer.
- The product or service.
- The weapons available with which to go and market.
- The issue of branding.
- What you the smaller marketer do, as you are the future.
The Ten Customer Commandments
- Remember, they are ...