Brilliant Marketing, 2nd Edition

PEARSON EDUCATION LIMITEDEdinburgh Gate Harlow CM20 2JE United Kingdom Tel: [phone] Web: www.pearson.com/uk

First published in Great Britain in 2009 Second edition 2012 (print) and 2013 (electronic)

© Pearson Education Limited 2009, 2012, 2013

The right of Richard Hall to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the ...