Henry was right, but he’d have been amazed at how eternal truths and tradition are being discarded today. In 2008, of the top 12 global brands, only 2, Microsoft and Google, were created after 1940. By 2012, it was six and by 2015 that number was nine (I’d guessed it would a lot less when I made a prediction in 2012, but we are talking revolution).
Lesson one: Expect change to accelerate.
Lesson two: Look to the future. Harold Macmillan, UK Prime Minister from 1957–53, of all people someone whom one might have expected to be nostalgic, said this:
‘Too many people live too much in the past; the past should be a springboard not a sofa.’
The real ...
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