Advertising is at the very soul of marketing. It is the art of persuasion, the home of branding and where the most extraordinary marketing thinking has occurred over the years. It remains the real laboratory of mind-changing communication because most people like clever advertising in the same way most people like a good joke.
Smoking, corsets and snappy straplines
I’m sometimes asked if it was it like Madmen with Don Draper, et al. when I was in advertising. In Britain, it was more dramatic. The language was worse, there was more violence – chairs thrown in rage – the girls wore micro skirts, we gambled and we never stopped smoking, talking, ...
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