Disregard the flippancy of that headline with its memories of the 1970s because PR is a very serious business now. In the post-24/7 news world, for a business not to be able to handle the media would be derelict and, possibly, fatal.
One of the most valuable assets a company, brand or individual can have is to be trusted. PR is in the reputation business – so it’s doing important work.
Ipsos Mori conducts an annual ‘veracity check’ on trustworthiness. In 2015 doctors and teachers came near the top with 89 per cent and 86 per cent, respectively. Extraordinarily, hairdressers with 69 per cent have overtaken the clergy (67 per cent). Down at the ...
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