What on earth is market research for?
It is the technology for understanding customers’ attitudes and their behaviour towards all aspects of a brand. Research is about measuring and diagnosing. Research is your radar system. It is there to help you, not to make decisions for you. But a good research insight can lead you to a brilliant place.
On the other hand, most research tells you either what you already knew but at greater length or it misleads you by asking people the wrong question or, more likely, in getting them to think too much about something that they would normally think about instinctively.
Research is also used politically, so ...
Get Brilliant Marketing, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
