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Brilliant Marketing, revised 2nd Edition by Richard Hall

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Chapter 6 Madmen and the art of persuasion

Advertising is at the very soul of marketing. It is the art of persuasion, the home of branding and where the most extraordinary marketing thinking over the years has occurred. It remains the real laboratory of mind-changing communication because most people like good advertising in the same way most people like a good joke.

Smoking corsets and snappy straplines

Was it like Don Draper, Joan, Peggy and Peter when you were in advertising, I’m sometimes asked. In Britain it was much more dramatic. The language was worse, there was more violence – chairs were thrown in rage – the girls wore micro skirts, we gambled and we never stopped talking, ...

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