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Brilliant Marketing, revised 2nd Edition by Richard Hall

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Chapter 9 Social networking – is this the future of marketing?

Robert Scobie, who’s a tech journalist, reviewed Twitter, Facebook and Google+, comparing their virtues, and concluded he couldn’t live without all three and that this meant he needed three monster screens side-by-side. Social media are changing lives, filling time, increasing conversation intensity and making a difference.

We need to be loved and reaffirmed

Social media, reflected Scott Leonard, the ex-360 brand director from Ogilvie and Mather, are the counters to the ‘unsocial media’ that interrupted our lives for half of the 20th century. Look at a film on any commercial channel and agree how desperately irritating advertising breaks really ...

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