Final words
There really is no need to fear negotiations. Negotiations are a game, and you now understand the rules of the game and the tactics you can use to win a good deal. If you apply the lessons you have learnt you will immediately see the beneficial effects. As your confidence and experience build, the deals you do will get better and better. Even if you are not someone who currently enjoys the great game of negotiations, there is absolutely no reason why you cannot end up having fun as you get the best deals for yourself and your employer.
The lessons you have learnt have all been extensively ‘tested in combat’ – in my personal life, in dozens of large, set-piece commercial negotiations, and hundreds of situations where I represented ...
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