Now we have our vision and our mission, we need to put some flesh on our broad mission objective. Being specific and realistic are the keys to success as we move from overarching statements to definite pragmatism. Let’s begin looking at developing possible goals.

Goals have to be specific, which means something quantifiable. If you can’t measure it, handle it or qualify it then it is not an effective goal. Saying something like: ‘I want to be good/happy/ rich/spiritual’ is about as useful as going into a greengrocers and telling the assistant ‘I want to buy some fruit.’ It would be more helpful, but only just, if you said ‘I would like some ...

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