image

‘Treat others as you would treat yourself’ is a fine sentiment, for we would all like to be treated with kindness, respect and generosity. However, at a deeper level, this golden rule needs to have several corollaries because we are not all the same. Whether we are male, female, short, tall, introvert, extrovert, we are all absolutely unique. Even identical twins brought up in exactly the same way are not 100% identical.

It is this real individuality that brings with it both joys and difficulties, and presents a multitude of challenges when we try to work with and understand other people, particularly in the areas of influence and persuasion. ...

Get Brilliant Personal Development now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.