Internal representations

What are internal representations?

Internal representation is the term we use to describe how we internally represent and attribute meaning to the outside world.

How do we use internal representation to persuade?

A uniquely effective method to persuade someone to your point of view or, to put this more strongly, communicate to others precisely what we want them to think, is to initiate within them a journey of thought and imagination to directly and proactively influence their internal representations in line with your objectives. If you suggest to someone to imagine something, whatever they see in their mind’s eye they will believe is their ...

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