O'Reilly logo

Brilliant Persuasion by Stephen C. Young

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Internal representations

What are internal representations?

Internal representation is the term we use to describe how we internally represent and attribute meaning to the outside world.

How do we use internal representation to persuade?

A uniquely effective method to persuade someone to your point of view or, to put this more strongly, communicate to others precisely what we want them to think, is to initiate within them a journey of thought and imagination to directly and proactively influence their internal representations in line with your objectives. If you suggest to someone to imagine something, whatever they see in their mind’s eye they will believe is their ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required