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Brilliant Persuasion by Stephen C. Young

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The quotes pattern

Why we use quotes to persuade

I remember, after having described how and why we use the quotes pattern to a delegate at a Proactive Persuasion Seminar, he turned and said to me, ‘The quotes pattern is the perfect way to place direct and indirect suggestions or embedded commands about your products or services into the minds of others and increase their responsiveness to the messages you want to deliver.’ Of course, I agreed.

Structure of the quotes pattern

The quotes pattern is one of the easiest to learn and deliver and, if you are involved in sales marketing and/or business development of any kind, should be high up, if not on the top of, ...

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