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Brilliant Persuasion by Stephen C. Young

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Persuasive body language

Why is body language important?

In this chapter, you discover the meaning of the subtle gestures and movements that your prospects and/or clients make while you engage them in conversation or are making a presentation to them. The insight you will gain from observing your prospect’s body language will give you tremendous understanding about what they are unconsciously saying and feeling, and enable you to enhance your charisma, tailor your presentations more accurately, lower resistance, build rapport and increase their level of responsiveness to you and your message.

As well as learning to be acutely aware of the subliminal messages revealed ...

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