Introduction

Language patterns – persuasion or manipulation?

The most important persuasion tool you have in your entire arsenal is integrity.

Zig Ziglar (1926–2012) author, salesman and motivational speaker

You may have come across Brilliant Persuasion as an electronic download or, maybe, you are in a bookshop right now reading every word. Perhaps you know someone who has attended a Proactive Persuasion Seminar and they have lent you what they, undoubtedly, consider to be the Bible of Persuasion. However you have discovered Brilliant Persuasion, it will positively change the way you think about using language to persuade.

In every aspect of our day-to-day lives, it is essential to be able to influence others, isn’t it? Particularly at work, ...

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