chapter

‘Be still, my beating heart!’

There are other ways to describe how it feels when you’re suddenly in pitch mode. As it happens, ‘Be still, my beating heart!’ is the only one that made it past my publisher. But trust me, I know what that feeling is like. Oh yes. Personally, I enjoy it – I like the challenge, it excites me, it gets me into competitive mode and suddenly I feel like I have a defining task to complete. But that’s just me. You may not be the same. Perhaps you didn’t ask for the challenge in the first place (unwilling). Perhaps you find it a massively unwelcome departure from your comfort zone (uncertain). Perhaps you don’t actually ...

Get Brilliant Pitch now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.