It takes effort in preparation to come across as effortless in delivery. Comedians know this. A good stand-up comedian (especially the ‘observational comedy’ variety) can make you feel like they’re just telling you stuff as it pops into their head. The material is carefully crafted and honed, but it often feels like stream of consciousness – even though as an audience we all know that it’s been rehearsed. In a business pitch it is entirely possible to achieve the same effect, and you should make this your mission for one key reason – the more effortless your delivery appears to be, the more your audience will believe you to be the master ...

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