It’s obvious that we can all learn from the masters in any field, not just in pitching. The masters themselves, however, have learned too. They’ve learned from their mistakes. For this reason I intend to focus as much on what we can learn from the mistakes as from the successes. People who consistently win pitches tend to be people who consistently avoid making mistakes. As Woody Allen once said when asked the secret of his success, it’s a case of ‘keep turning up for the auditions’. A similar dogged persistence in the area of eliminating mistakes is arguably more valuable than the magic, theatre and genius.